ASAP NETWORKING LUNCHEON: How to Leverage Social Media to Expand Partner Ecosystems
Yesterday ASAPCA was delighted to welcome Tatyana Kanzaveli, CEO of Social CRM World, to our luncheon to share her expertise/experience on Social Media Strategies, and how companies/individuals can leverage them in the Alliances space. It was very informative. I could tell early into her presentation- she knew what she was talking about! We had a room of about 40 or so Alliance professionals, from different backgrounds and expertise’s. I really enjoyed the ambiance of the smaller, more informal luncheon. I hope we have more events like this in the future!
I was pleased to see the progress our Social Media Committee has been making great progress, accepting the challenge from our President to establish a presence and promote the organization via social media platforms. We had well over 60 tweets during the presentation, engaging a number of the participants of the event. I was pleased to see how many people we were able to engage for our tweet contest- creating awareness for the event and the organization. There was a tremendous amount of collaboration and dedication by the ASAPCA staff and the ASAPCA- Social Media Committee to make this event a success.
Some of the tweets from the event are as follows:
1) At @asapca meeting discussing #business #alliance(s) in #sm http://twitpic.com/250233
2) Jay Chitnis, president of #asapca kicking off our event http://tweetphoto.com/32493079
3) Susan osorio kicking off the event #asapca http://tweetphoto.com/32493374
4) #ASAPCA @alicegoldstein is explaining our Twitter raffle http://myloc.me/9cH9h
5) #sm #business expert @glfceo speaking at @asapca event #asapca #scrm
6) Tayana new way Business development Social Media #ASAPCA http://tweetphoto.com/32494222
7) There are many goals, styles, platforms. Success with social media is how you execute #asapca
8) #Asapca question: how do you target a social cumminty & avoid enabling your competiitors from simply following my learning journey.
9) Tatyana explains online auctions are a social media channel…#asapca #scrm
10) Integrating social media into a strategic alliance program? You don’t have to use every available channel, says Tatyana Kanzaveli at #ASAPCA
11) Use google alerts to watch news channels curtail search for specific content desired #asapca
12) Tayana #ASAPCA everyone should use Google Alerts and LinkedIn follow company http://myloc.me/9cHXP
13) Social media is an art. The more creativity the better. So true #asapca #scrm
14) Ask questions on LinkedIn to find information about potential partners and meet experts #ASAPCA http://myloc.me/9cIlw
15) Excellent Point Lock down your contracts on LinkedIn to avoid spamming #ASAPCA http://myloc.me/9cIQQ
16) Who r ur target custmrs? Where r they? How r they using social? Important!! #asapca
17) It’s soooo important to hear what your cstrmrs r saying about you. Good or bad. Monitoring is key #asapca
18) Iistorious for finding Twitter list etc. #asapca
19) Want to be found? Create content, post to blog. Content is huge. #scrm #asapca
20) Setup Facebook page, linkedin gr once you’ve established ur targeted audience. Set goals, rules. Takes a ton of research #asapca
Overall, this was a successful event due to the hard work of Susan Osorio, Marsha Gastwirth and Alice Goldstein. Well done ladies! I look forward to more progress with our Social Media Committee and events in the future!
To join the conversation:
Twitter: @ASAPCA #ASAPCA
Facebook: http://www.facebook.com/#!/group.php?gid=36375008902&ref=ts
Meetup.com: http://www.meetup.com/ASAP-Association-of-Strategic-Alliance-Professionals-CA/
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